Ras AriEl & Empress Egyinma
— Co-Founders —
During my initial visits to Ghana, I brought back plenty shea butter. It is the moisturizer of choice, so I packed several pounds for several friends. Once I moved to Ghana, I got elbow-deep into the butter, combining it with essential oils and coconut oil for personal use. Impressed with my creations, I shared them with friends.
Around the same time, I got a request for a ton of raw shea butter to the States, which I supplied, even though the margins sucked. Exporters dump this precious commodity onto the world market way below its true value, a practice encouraged by “Fair Trade Agreements” designed to keep the custodians of the world’s most desired commodities impoverished. Once I got hip to the game I added value and created a finished product, hence my foray into the natural skin and hair-care space.
At first, the brand name was Salifu’s, a tribute to my best friend’s Dad, who had just passed away. I started by selling to friends and family, then to the vegan restaurants, then the health food stores, and eventually, the leading supermarket chains became my customers. It helped that I was the first to market, in Ghana, with a refined version of shea butter.
The second product I set my eye on was a liquified version of black soap. I intended to capture all the benefits of traditional black soap into a familiar, easy-to-use bottle for the upwardly mobile, afro-chic consumers of today. The idea caught on immediately.
At the time (2007) I was making my own products, designing my own labels, and handling sales and distribution. I needed help and the Universe knew it. Around this time Egyinma and I met.
Three months after we met, Egyinma quit her safe office job and committed to learning all she could about formulating natural products. Her kitchen was our first lab and in it, she created the Bug Off, Massage Oil, Hair Oil, Beard Oil, Toothpaste, and Deodorant. In 2011 we married and in 2015, after eight years working together, we co-founded Earth Seed, Ltd.
So far we’ve built a brand that makes 21 unique products, employs 7, and sources 95% of its raw material from 5 family-owned businesses right here in Ghana. We still have a ways to go before achieving our goals, but the foundation is set and the journey is fulfilling.
“An Excellent product, with beautiful labeling and packaging.”
“Since I started using Earth Seed products I haven’t looked back. I’m especially in love with the Black Soap and the beard oil. The fact that Earth Seed is constantly evolving and developing products based on feedback from clients is a definite plus for me.”
Bless the day I ran into Earth Seed products. The liquid soaps and body butters are what I use daily. I depend on them because they are quality products, devoid of harmful chemicals.
I used to have dry skin. I’d tried several body creams, to no avail, until I came across Earth Seed shea butter. Due to the positive resutls I have gone on to market and promote to my friends and family.
“I’ve been using Earth Seed products for more than 5 years; the liquid black soap was my intro to the brand, but now the entire product range is now my go-to because the products are truly amazing and healthy. Furthermore, the brand offers a very genuine customer service.!”
“Earth Seed black soap is good for both skin and my natural hair. My skin looks fresh and my hair thicker than before. The mint soap is so refreshing…”
My whole family has been using Earth Seed’s black soap for the past 3 years. We have recently added their shea butter, hair butter, conditioner, moringa oi and massage oils. GREAT products!!!!!
“Earth Seed is more than a phenomenal business, it is an experience. My entire family has benefitted from the natural, incredible products.”
Nature! Natural! Culture! That’s what I stand for, it defines me. That’s why I use Earth Seed products.
A good shower is medicinal to me. If I don’t feel healthier after one, I’ll take it again. Earth Seed has been a part of my medicine, actually more of a food for my skin. It’s earthy, natural and refreshing. The fact that it’s “Nagodi” adds sentimental value and love for it even more.
“Two years ago I hopped on the tea tree black soap mainly because of its anti-inflammatory properties. After sometime I switched to lemongrass, only to realize the smell was heaven! Using the black soap as a face wash leaves my skin smooth and clear. I love it!”
SHARE YOUR LUMINOUS MOMENTS WITH Earth-Seed !