AriEl & Egyinma Yahzid, Founders

AriEl & Egyinma Yahzid, Founders

Earth Seed, Our Story

Back 2007 I was still new to the business, but I thought I had something, so I redoubled my efforts and honed in on my craft. The brand was then called Salifu’s and I was a one-man-show, lacking in the refinements that make a household name. That’s when I met Egyinma. She took a real interest in my business, dedicating time and energy to the less glamorous details. First she learned the process, then she broke down each product and found ways to improve them. Once she got the grip of formulating she started creating new products. And as does a woman, she took a seed and brought forth fruit.

Without further ado we formed a partnership and renamed our brand to Earth Seed, then set one goal for ourselves, to become the most respected company in our space, in our lifetime. That pursuit wakes us up early and keeps us up late, laying the foundation for the next generation.