AriEl & Egyinma Yahzid, Founders

AriEl & Egyinma Yahzid, Founders

A Match Made in Ghana

In 2007 I was relatively new to the game, but I was convinced I had tapped the source of my wealth, so I redoubled my efforts and honed in on my craft. The brand was then called Salifu’s and I was a one-man-show, lacking in the refinements that make for a household name. That’s when I met Egyinma. She took a real interest in my person and my business, dedicating her time and energy to helping us achieve excellence. First she broke down each product and found ways to improve them, then she learned formulating and has been creating new products ever since. As does a woman, she took my seeds and brought forth fruit.

In 2015 we formed a partnership and re-branded. Earth Seed was born. We have since scaled up production and expanded our scope to include traditional markets like the US and the UK, and non-traditional markets like East and West Africa. The world we are creating for our children is one where they will source their bread and butter from Africa’s wide reserve. To this end we’ve established a Learning Center to facilitate the proper educating of our children and a handful of other youth spawn from like-minded parents.

When we’re not grinding we’re usually vibing to reggae music. Right now Chronixx is our favorite artist and Junior Gong comes in a close second (though we think his album appropriately won the Grammy they competed for in 2018), but we have great love for all singers of truths and rights, as they provide the soundtrack to our lifestyle and the inspiration for us to create products worthy of your patronage.